Malaysia has a low population relative to many of its Asian neighbours but it is technologically developed, as highlighted by its 150% mobile phone penetration rate. This leads to some impressive ecommerce credentials.
Of the 30 million population, nearly 70% are online with around half the population shopping online. This makes for a considerable ecommerce market but importantly it shows signs of further growth with an expected 23.3% rate.
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80% of Malaysian online shoppers shop on their smartphones
54% of online shoppers in Malaysia prefer to pay using online transfer
More than 6 in 10 Malaysian consumers plan to go online to purchase flight tickets (67% and third highest globally) and make hotel and tour reservations (62% and second highest globally)
30% of ecommerce transactions in South-east Asia are from Malaysia