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China

China is the world’s biggest ecommerce market and second largest consumer marketplace. It has more internet users than there are people in the whole of Europe.

China is the world’s biggest ecommerce market and second largest consumer marketplace. It has more internet users than there are people in the whole of Europe.

A combination of a digital revolution facilitated by smartphones plus an emerging middle class with disposable income has led to an explosion in ecommerce.

Online shopping in China approaches USD500 billion a year with significant growth rates. 12.9% of all retail in China comes from ecommerce. While the eshopper population has reached over 350 million and 58% of online shoppers in China have purchased from overseas, the online shopping demographic still represents only 25% of the total population, meaning plenty of potential growth ahead.

The numbers

Internet Users Icon
Internet Users
721,434,547
Total Population Icon
Total Population
1,382,323,332
Share of Indonesia Population Icon
Share of China Population
52.2 %
(penetration)
Share of World Internet Users Icon
Share of World Internet Users
21.1 %
Online Shopping Volume Icon
Online Shopping Volume
USD470,055m
per annum
Expected Annual Growth Rate Icon
Expected Annual Growth Rate
15.6 %
Source: internetlivestats.com and statista.com

PaySec payment methods

Local Bank Transfer Icon

Local Bank Transfer

Our local bank transfer solutions integrate directly with your clients’ online banking system.

WeChat Pay Logo

Wechat Pay

With over 300 million linked payment accounts, WeChat is one of Asia’s biggest payment solutions.

Alipay Logo

Alipay

Alipay is one of the world’s biggest digital wallets with over 450 million users.

Did you know

Did you know (Graphic)

CHINA UNIONPAY

China UnionPay is the only domestic bank card organisation in China, with an estimated 3.5 billion cards issued.

CUP DEBIT CARDS

There are more CUP debit cards in circulation than Visa and Mastercard combined.

BAIDU

Baidu is China’s most popular search engine. Google has a tiny market share.

FACEBOOK AND TWITTER

Facebook and Twitter are blocked in China.

WECHAT

There are around 900 million active WeChat users.

CHINESE NEW YEAR

WeChat saw 46 billion peer-to-peer transactions over Chinese New Year 2017.

Further reading

China in your hands (Graphic)

China in your Hands

China is the world’s biggest ecommerce market, but what do you need to start doing business there? Read more

Lands of Infinite Variety (Graphic)

Lands of Infinite Variety

The Asian payments landscape is incredibly complex with myriad payment options in each territory. Read more

China Internet Watch (Graphic)

China Internet Watch

Keep up-to-date with all the latest facts and trends on Chinese internet and ecommerce usage. Read more

Ecommerce Worldwide (Graphic)

Ecommerce Worldwide

PaySec is a sponsor of this invaluable guide for ecommerce merchants looking to do business in China. Read more