Asian ecommerce has exploded thanks to a digital revolution allied to an expanding middle class with disposable income. Where China leads the way, others are already following. Indonesia and Thailand are exhibiting similar traits to the world’s biggest ecommerce market.
While the disposable income has had a huge effect on what people buy, the digital revolution has had a dramatic impact on how they pay. The key word is revolution, where the west is undergoing more of an evolution.
In the west can you safely assume that if someone has a smartphone they have a bank account and a credit card. In Asia that’s not the case and that changes the dynamic of how modern payment methods can work.
This has created a landscape where merchants need a flexible approach to accepting payments, where digital must sometimes combine with analogue for an ideal solution. PaySec specialises in local knowledge of its markets to give our merchants access to the biggest customer base.