Thailand is a newly industrialised country, having experienced the world’s highest economic growth rate from 1985 to 1996. It has a population of 66 million and the gross national income has doubled in the last decade.
The ecommerce market is worth around USD1 billion with a growth potential of USD12-15 billion. While less than a third of the population are current internet users, 75% of those (14 million people) purchase online and this cultural factor should lead to rapid growth as more of the Thai people get connected.
DID YOU KNOW…
Thailand’s name in the Thai language is Prathet Thai, which means “Land of the Free”