China is the world’s second biggest consumer marketplace and the world’s largest ecommerce market. Online shopping in China totalled USD589.61 billion in 2015, an increase of 33.3% on previous year. 12.9% of all retail in China comes from ecommerce.
While the eshopper population has reached over 350 million and 58% of online shoppers in China have purchased from overseas, the online shopping demographic still represents only 25% of the total population, meaning plenty of potential growth ahead.
DID YOU KNOW…
In 2015, China’s ecommerce sales were worth USD589.61 billion