The logistics involved in fulfilling ecommerce orders has not held back the rapid growth in purchasing by Asian consumers looking to avail themselves of western goods.
There are a variety of drivers for cross-border commerce. Price is one, but brand aspiration also plays a big role, especially in a region were fake goods still proliferate and the desire for respected and trusted goods is high. That trust element also has a role to play in another key driver – quality.
DID YOU KNOW…
The top three cross-border online shopping categories in China are makeup and skin care, mother and baby products and health supplements